Attributes of a Relationship Management Model for the Public Sector (CiRS Exec)
The New Public Management has encouraged the adoption of managerial tools by the public administration. In this context, the Citizen Relationship Management (CiRM) strategy allows for the improvement of the relationship with citizens and encourages citizenship. Thus, this research aims at identifyin...
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| Publicado no: | BBR - Brazilian Business Review |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
FUCAPE Business School
2021
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=123075327006 https://www.redalyc.org/journal/1230/123075327006/ https://www.redalyc.org/journal/1230/123075327006/html/ https://www.redalyc.org/journal/1230/123075327006/123075327006.epub https://www.redalyc.org/journal/1230/123075327006/movil http://dx.doi.org/10.15728/bbr.2021.18.1.6 |
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