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Attributes of a Relationship Management Model for the Public Sector (CiRS Exec)

The New Public Management has encouraged the adoption of managerial tools by the public administration. In this context, the Citizen Relationship Management (CiRM) strategy allows for the improvement of the relationship with citizens and encourages citizenship. Thus, this research aims at identifyin...

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Detalhes bibliográficos
Publicado no:BBR - Brazilian Business Review
Principais autores: Júlio Medeiros, Gisela Demo
Formato: Artigo
Idioma:Inglês
Publicado em: FUCAPE Business School 2021
Assuntos:
Acesso em linha:https://www.redalyc.org/articulo.oa?id=123075327006
https://www.redalyc.org/journal/1230/123075327006/
https://www.redalyc.org/journal/1230/123075327006/html/
https://www.redalyc.org/journal/1230/123075327006/123075327006.epub
https://www.redalyc.org/journal/1230/123075327006/movil
http://dx.doi.org/10.15728/bbr.2021.18.1.6
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