Beyond the rainbow: Attitudes of Brazilian consumers regarding homoaffective advertisements

Although there is societal pressure to accept diversity, negative attitudes towards minority groups such as gay men and lesbian women, especially in Brazil, remain widespread. The objective of this study was to examine whether gender, religiosity, and homonegative attitudes are associated with evalu...

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Εκδόθηκε σε:	BBR - Brazilian Business Review
Κύριοι συγγραφείς:	Estela Maria Hoffmann, Maria José Barbosa de Souza, Melanie Morrison, Todd Morrison
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	FUCAPE Business School 2021
Θέματα:	Administración y Contabilidad
Διαθέσιμο Online:	https://www.redalyc.org/articulo.oa?id=123069068005 https://www.redalyc.org/journal/1230/123069068005/ https://www.redalyc.org/journal/1230/123069068005/html/ https://www.redalyc.org/journal/1230/123069068005/123069068005.epub https://www.redalyc.org/journal/1230/123069068005/movil
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