Beyond the rainbow: Attitudes of Brazilian consumers regarding homoaffective advertisements
Although there is societal pressure to accept diversity, negative attitudes towards minority groups such as gay men and lesbian women, especially in Brazil, remain widespread. The objective of this study was to examine whether gender, religiosity, and homonegative attitudes are associated with evalu...
Spremljeno u:
| Izdano u: | BBR - Brazilian Business Review |
|---|---|
| Glavni autori: | , , , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
FUCAPE Business School
2021
|
| Teme: | |
| Online pristup: | https://www.redalyc.org/articulo.oa?id=123069068005 https://www.redalyc.org/journal/1230/123069068005/ https://www.redalyc.org/journal/1230/123069068005/html/ https://www.redalyc.org/journal/1230/123069068005/123069068005.epub https://www.redalyc.org/journal/1230/123069068005/movil |
| Oznake: |
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|