What is the Meaning of an Automobile for the Consumer? How Brazilians and Americans Evaluate Cars, a Comparative Model
The objective of this study was to identify the relation between Human Values and behavior in order to judge automobile purchases in Brazil and the United States of America. North Americans (N=461) and Brazilians (N=570) filled out the Portrait Values Questionnaire in its refined version, PVQ-R (Sch...
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| Publicado no: | BBR - Brazilian Business Review |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
FUCAPE Business School
2019
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=123062339005 https://www.redalyc.org/journal/1230/123062339005/ https://www.redalyc.org/journal/1230/123062339005/html/ https://www.redalyc.org/journal/1230/123062339005/123062339005.epub https://www.redalyc.org/journal/1230/123062339005/movil |
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