Conspicuous Consumption and its Relation to Brand Consciousness, Status Consumption and Self-Expression
This paper presents and discusses the results of an empirical research whose objective was to discuss the relationship between the concepts of conspicuous consumption, status consumption and self-expression. For this, we have used the model proposed by Mann and Sahni (2015), which suggests the exist...
Kaydedildi:
| Yayımlandı: | BBR - Brazilian Business Review |
|---|---|
| Asıl Yazarlar: | , , , |
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
FUCAPE Business School
2019
|
| Konular: | |
| Online Erişim: | https://www.redalyc.org/articulo.oa?id=123062260002 https://www.redalyc.org/journal/1230/123062260002/ https://www.redalyc.org/journal/1230/123062260002/html/ https://www.redalyc.org/journal/1230/123062260002/123062260002.epub https://www.redalyc.org/journal/1230/123062260002/movil |
| Etiketler: |
Etiket eklenmemiş, İlk siz ekleyin!
|