Conspicuous Consumption and its Relation to Brand Consciousness, Status Consumption and Self-Expression
This paper presents and discusses the results of an empirical research whose objective was to discuss the relationship between the concepts of conspicuous consumption, status consumption and self-expression. For this, we have used the model proposed by Mann and Sahni (2015), which suggests the exist...
Guardado en:
| Publicado en: | BBR - Brazilian Business Review |
|---|---|
| Autores principales: | , , , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
FUCAPE Business School
2019
|
| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=123062260002 https://www.redalyc.org/journal/1230/123062260002/ https://www.redalyc.org/journal/1230/123062260002/html/ https://www.redalyc.org/journal/1230/123062260002/123062260002.epub https://www.redalyc.org/journal/1230/123062260002/movil |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|