Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity
The effect of the brand identity strategies, foreignness and country of origin, on brand equity raises questions about the effectiveness of the names given by entrepreneurs to commercial establishments. This study investigates the influence of foreignness and country of origin on consumer-based bran...
-д хадгалсан:
| -д хэвлэсэн: | BBR - Brazilian Business Review |
|---|---|
| Үндсэн зохиолчид: | , |
| Формат: | Artigo |
| Хэл сонгох: | Inglês |
| Хэвлэсэн: |
FUCAPE Business School
2018
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| Нөхцлүүд: | |
| Онлайн хандалт: | https://www.redalyc.org/articulo.oa?id=123057497006 https://www.redalyc.org/journal/1230/123057497006/ https://www.redalyc.org/journal/1230/123057497006/html/ https://www.redalyc.org/journal/1230/123057497006/123057497006.epub https://www.redalyc.org/journal/1230/123057497006/movil |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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