Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance
This study aims to verify the acceptance of e-books by identifying the effects of the variables Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Habit, Price Value, and Hedonic Motivation, moderated by Age, Gender and Experience on the intention of use and actual...
সংরক্ষণ করুন:
| প্রকাশিত: | BBR - Brazilian Business Review |
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| প্রধান লেখক: | , , , |
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
FUCAPE Business School
2018
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://www.redalyc.org/articulo.oa?id=123057497004 https://www.redalyc.org/journal/1230/123057497004/ https://www.redalyc.org/journal/1230/123057497004/html/ https://www.redalyc.org/journal/1230/123057497004/123057497004.epub https://www.redalyc.org/journal/1230/123057497004/movil |
| ট্যাগগুলো: |
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