Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

This study aims to verify the acceptance of e-books by identifying the effects of the variables Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Habit, Price Value, and Hedonic Motivation, moderated by Age, Gender and Experience on the intention of use and actual...

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Dades bibliogràfiques

Publicat a:	BBR - Brazilian Business Review
Autors principals:	Mateus Martins, Josivania Silva Farias, Pedro Henrique Melo Albuquerque, Danilo Santana Pereira
Format:	Artigo
Idioma:	Inglês
Publicat:	FUCAPE Business School 2018
Matèries:	Administración y Contabilidad
Accés en línia:	https://www.redalyc.org/articulo.oa?id=123057497004 https://www.redalyc.org/journal/1230/123057497004/ https://www.redalyc.org/journal/1230/123057497004/html/ https://www.redalyc.org/journal/1230/123057497004/123057497004.epub https://www.redalyc.org/journal/1230/123057497004/movil
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