CRM System: the Role of Dynamic Capabilities in creating Innovation Capability

Customer relationship management (CRM) is a topic discussed, mainly, by information systems and marketing management areas. Many organizations are already using CRM systems. When a company uses CRM, it develops different organizational capabilities some of which lead to innovation. Whilst there are...

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-д хэвлэсэн:	BBR - Brazilian Business Review
Үндсэн зохиолчид:	Cristiane Drebes Pedron, Winnie Ng Picoto, Miguel Colaco, Cintia Cristina Araújo
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	FUCAPE Business School 2018
Нөхцлүүд:	Administración y Contabilidad
Онлайн хандалт:	https://www.redalyc.org/articulo.oa?id=123057435006 https://www.redalyc.org/journal/1230/123057435006/ https://www.redalyc.org/journal/1230/123057435006/html/ https://www.redalyc.org/journal/1230/123057435006/123057435006.epub https://www.redalyc.org/journal/1230/123057435006/movil
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