CRM System: the Role of Dynamic Capabilities in creating Innovation Capability
Customer relationship management (CRM) is a topic discussed, mainly, by information systems and marketing management areas. Many organizations are already using CRM systems. When a company uses CRM, it develops different organizational capabilities some of which lead to innovation. Whilst there are...
Wedi'i Gadw mewn:
| Cyhoeddwyd yn: | BBR - Brazilian Business Review |
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| Prif Awduron: | , , , |
| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
FUCAPE Business School
2018
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| Pynciau: | |
| Mynediad Ar-lein: | https://www.redalyc.org/articulo.oa?id=123057435006 https://www.redalyc.org/journal/1230/123057435006/ https://www.redalyc.org/journal/1230/123057435006/html/ https://www.redalyc.org/journal/1230/123057435006/123057435006.epub https://www.redalyc.org/journal/1230/123057435006/movil |
| Tagiau: |
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