CRM System: the Role of Dynamic Capabilities in creating Innovation Capability
Customer relationship management (CRM) is a topic discussed, mainly, by information systems and marketing management areas. Many organizations are already using CRM systems. When a company uses CRM, it develops different organizational capabilities some of which lead to innovation. Whilst there are...
Tallennettuna:
| Julkaisussa: | BBR - Brazilian Business Review |
|---|---|
| Päätekijät: | , , , |
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
FUCAPE Business School
2018
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| Aiheet: | |
| Linkit: | https://www.redalyc.org/articulo.oa?id=123057435006 https://www.redalyc.org/journal/1230/123057435006/ https://www.redalyc.org/journal/1230/123057435006/html/ https://www.redalyc.org/journal/1230/123057435006/123057435006.epub https://www.redalyc.org/journal/1230/123057435006/movil |
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