The Effect of Trust in the Intention to Use m-banking
Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazil...
שמור ב:
| הוצא לאור ב: | BBR - Brazilian Business Review |
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| Principais autores: | , , , |
| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
FUCAPE Business School
2018
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| נושאים: | |
| גישה מקוונת: | https://www.redalyc.org/articulo.oa?id=123056168005 https://www.redalyc.org/journal/1230/123056168005/ https://www.redalyc.org/journal/1230/123056168005/html/ https://www.redalyc.org/journal/1230/123056168005/123056168005.epub https://www.redalyc.org/journal/1230/123056168005/movil |
| תגים: |
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