The Effect of Trust in the Intention to Use m-banking
Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazil...
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| Udgivet i: | BBR - Brazilian Business Review |
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| Principais autores: | , , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
FUCAPE Business School
2018
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| Online adgang: | https://www.redalyc.org/articulo.oa?id=123056168005 https://www.redalyc.org/journal/1230/123056168005/ https://www.redalyc.org/journal/1230/123056168005/html/ https://www.redalyc.org/journal/1230/123056168005/123056168005.epub https://www.redalyc.org/journal/1230/123056168005/movil |
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