Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
This paper aims to analyze the attitude of soccer fans after the outcome of matches under the influence of a pitchman (celebrities and idols), involvement and fanaticism. The literature was supported by the concepts of happiness and attitude applied to sports, interacting with the literature on the...
שמור ב:
| הוצא לאור ב: | BBR - Brazilian Business Review |
|---|---|
| Principais autores: | , , , |
| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
FUCAPE Business School
2016
|
| נושאים: | |
| גישה מקוונת: | https://www.redalyc.org/articulo.oa?id=123046404002 |
| תגים: |
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
|