Effect of Victories and Defeats on the Attitude of Soccer Fans: a Study Concerning Pitchman, Involvement and Fanaticism
This paper aims to analyze the attitude of soccer fans after the outcome of matches under the influence of a pitchman (celebrities and idols), involvement and fanaticism. The literature was supported by the concepts of happiness and attitude applied to sports, interacting with the literature on the...
Збережено в:
| Опубліковано в:: | BBR - Brazilian Business Review |
|---|---|
| Автори: | , , , |
| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
FUCAPE Business School
2016
|
| Предмети: | |
| Онлайн доступ: | https://www.redalyc.org/articulo.oa?id=123046404002 |
| Теги: |
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|