El objeto de estudio de la disciplina de marketing
In this article authors revised in a exhaustive way an extensive literature dedicated to search the study object of the marketing discipline. For doing it, the marketing concept is analyzed. Then, the exchange process as a crucial base of the marketing activities is studied. Finally, the relational...
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| Publicado en: | Revista Colombiana de Marketing |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universidad Autónoma de Bucaramanga
2001
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| Assuntos: | |
| Acceso en liña: | https://www.redalyc.org/articulo.oa?id=10900307 |
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