El nuevo concepto de marketing en la empresa
The dynamism in which the economic activity is developed makes the disciplines that are busy studying some of their realities to be adapted by the incorporation in their knowledge body of the new behaviors observed in the decision agents. If it is not done like in the marketing discipline, the progr...
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| Veröffentlicht in: | Revista Colombiana de Marketing |
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| 1. Verfasser: | |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidad Autónoma de Bucaramanga
2001
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=10900202 |
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