Segmentación de mercados: buscando la correlación entre variables sicológicas y demográficas
The effective production and application of the marketing mix adjusted to the requirements and needs of specific segments are difficult tasks to do if they are not designed and introduced relating demographic segment variables with motivational or behavior segment variables. This work introduces a w...
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| Udgivet i: | Revista Colombiana de Marketing |
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| Principais autores: | , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidad Autónoma de Bucaramanga
2001
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=10900204 |
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