Segmentación de mercados: buscando la correlación entre variables sicológicas y demográficas
The effective production and application of the marketing mix adjusted to the requirements and needs of specific segments are difficult tasks to do if they are not designed and introduced relating demographic segment variables with motivational or behavior segment variables. This work introduces a w...
Sábháilte in:
| Foilsithe in: | Revista Colombiana de Marketing |
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| Príomhchruthaitheoirí: | , |
| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe / Cruthaithe: |
Universidad Autónoma de Bucaramanga
2001
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| Ábhair: | |
| Rochtain ar líne: | https://www.redalyc.org/articulo.oa?id=10900204 |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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