La estrategia CRM, una visión 360º del cliente
CRM strategy (customer relationship management) is a business philosophy, stemming from relationship marketing that joins strategy and technology, with the objective of creating value for both customers and the company. In this paper we conceptualise this strategy, stressing key issues as well as ch...
Na minha lista:
| Udgivet i: | CIENCIA ergo-sum, Revista Científica Multidisciplinaria de Prospectiva |
|---|---|
| Principais autores: | , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidad Autónoma del Estado de México
2005
|
| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=10412103 |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|