La estrategia CRM, una visión 360º del cliente
CRM strategy (customer relationship management) is a business philosophy, stemming from relationship marketing that joins strategy and technology, with the objective of creating value for both customers and the company. In this paper we conceptualise this strategy, stressing key issues as well as ch...
Gorde:
| Argitaratua izan da: | CIENCIA ergo-sum, Revista Científica Multidisciplinaria de Prospectiva |
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| Egile Nagusiak: | , , |
| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Universidad Autónoma del Estado de México
2005
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| Gaiak: | |
| Sarrera elektronikoa: | https://www.redalyc.org/articulo.oa?id=10412103 |
| Etiketak: |
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