Effectiveness of ‘Mois sans tabac 2016’: A French social marketing campaign against smoking

INTRODUCTION: In October 2016, the first edition of Mois sans tabac (Tobacco-Free Month) was launched, a campaign which had invited French smokers to challenge themselves to quit smoking for the whole month of November. We aimed to study the effectiveness of this social marketing intervention on qui...

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Bibliographic Details
Published in:Tob Induc Dis
Main Authors: Guignard, Romain, Andler, Raphaël, Richard, Jean-Baptiste, Pasquereau, Anne, Quatremère, Guillemette, Arwidson, Pierre, Gallopel-Morvan, Karine, Nguyen-Thanh, Viêt
Format: Artigo
Language:Inglês
Published: European Publishing on behalf of the International Society for the Prevention of Tobacco Induced Diseases (ISPTID) 2021
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Research Paper
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC8288465/
https://ncbi.nlm.nih.gov/pubmed/34305506
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.18332/tid/139028
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