Is Creative Description Always Effective in Purchase Intention? The Construal Level Theory as a Moderating Effect

Recent years has witnessed a rapid growth in online shopping. This paper draws from the construal level theory to examine the divergent effects of the creative text descriptions of products on consumers' purchase intention in an online context. It also investigates consumers' construal lev...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Cyhoeddwyd yn:Front Psychol
Prif Awduron: Yao, Fei-Si, Shao, Jing-Bo, Zhang, He
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: Frontiers Media S.A. 2021
Pynciau:
Psychology
Mynediad Ar-lein:https://ncbi.nlm.nih.gov/pmc/articles/PMC8287523/
https://ncbi.nlm.nih.gov/pubmed/34290637
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2021.619340
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg