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How Do Reference Points Influence the Representation of the N200 for Consumer Preference?
Recent studies have suggested that event-related brain potential (ERP) can represent consumer preference, and there is consensus that the N200 is the best indicator of consumer preference. Measurement of reference-dependent consumer preference, in turn, requires a reference point, but it remains lar...
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| Udgivet i: | Front Psychol |
|---|---|
| Main Authors: | , , , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Frontiers Media S.A.
2021
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8266263/ https://ncbi.nlm.nih.gov/pubmed/34248744 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2021.645775 |
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