How Do Reference Points Influence the Representation of the N200 for Consumer Preference?

Recent studies have suggested that event-related brain potential (ERP) can represent consumer preference, and there is consensus that the N200 is the best indicator of consumer preference. Measurement of reference-dependent consumer preference, in turn, requires a reference point, but it remains lar...

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Bibliographic Details
Published in:Front Psychol
Main Authors: Wang, Guangrong, Li, Jianbiao, Zhu, Chengkang, Wang, Shenru, Jiang, Shenzhou
Format: Artigo
Language:Inglês
Published: Frontiers Media S.A. 2021
Subjects:
Psychology
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC8266263/
https://ncbi.nlm.nih.gov/pubmed/34248744
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2021.645775
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