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An Investigation of a Frontal Negative Slow Wave in a Virtual Hedonic Purchase Task
There is a connection between the frontal negative slow wave (FNSW) and the arousal inhibition in the hedonic purchase context. To calculate the FNSW (400–800 ms), event-related potentials (ERPs) method was applied to depict the neural substrates on prudent and impulsive consumers’ behaviors within...
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| Publicado no: | Front Hum Neurosci |
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| Main Authors: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Frontiers Media S.A.
2021
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8264297/ https://ncbi.nlm.nih.gov/pubmed/34248527 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnhum.2021.674312 |
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