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Capitalising on chaos – exploring the impact and future of social media influencer engagement during the early stages of a global pandemic

This article examines the role of influencers during the early stages of the COVID-19 pandemic, as well as the impact of the global pandemic on Social Media Influencers’ (SMIs) lifestyle and business model, using the concept of Disaster Capitalism as a springboard for discussion. Worldwide it first...

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Bibliografski detalji
Izdano u:Media International Australia
Glavni autori: Archer, Catherine, Wolf, Katharina, Nalloor, Joseph
Format: Artigo
Jezik:Inglês
Izdano: SAGE Publications 2021
Teme:
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC8263353/
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/1329878X20958157
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