Chargement en cours...
Changing tides: the impact of crisis on advertising
A short essay considering the impact the Coronavirus Crisis is having on advertising. By reflecting on the industry’s response to prior economic crises and identifying key trends and approaches, this essay argues the important role authenticity offers in developing strategic advertising campaigns th...
Enregistré dans:
| Publié dans: | Media International Australia |
|---|---|
| Auteur principal: | |
| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
SAGE Publications
2021
|
| Sujets: | |
| Accès en ligne: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8263352/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/1329878X20951996 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|