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Changing tides: the impact of crisis on advertising
A short essay considering the impact the Coronavirus Crisis is having on advertising. By reflecting on the industry’s response to prior economic crises and identifying key trends and approaches, this essay argues the important role authenticity offers in developing strategic advertising campaigns th...
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| Publicado no: | Media International Australia |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
SAGE Publications
2021
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8263352/ https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/1329878X20951996 |
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