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Understanding the Messages and Motivation of Vaccine Hesitant or Refusing Social Media Influencers

BACKGROUND: While anti-vaccine messages on social media have been studied for content, reach, and effectiveness, less is known about those who create and promote the messages. Online influencers, or ‘everyday people who are influential within their online social networks’, are viewed as trusted voic...

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Dettagli Bibliografici
Pubblicato in:Vaccine
Autori principali: Leader, Amy, Burke-Garcia, Amelia, Massey, Philip, Roark, Jill
Natura: Artigo
Lingua:Inglês
Pubblicazione: 2020
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC8152170/
https://ncbi.nlm.nih.gov/pubmed/33280856
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.vaccine.2020.11.058
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