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Understanding the Messages and Motivation of Vaccine Hesitant or Refusing Social Media Influencers

BACKGROUND: While anti-vaccine messages on social media have been studied for content, reach, and effectiveness, less is known about those who create and promote the messages. Online influencers, or ‘everyday people who are influential within their online social networks’, are viewed as trusted voic...

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Detalhes bibliográficos
Publicado no:Vaccine
Main Authors: Leader, Amy, Burke-Garcia, Amelia, Massey, Philip, Roark, Jill
Formato: Artigo
Idioma:Inglês
Publicado em: 2020
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC8152170/
https://ncbi.nlm.nih.gov/pubmed/33280856
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.vaccine.2020.11.058
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