Growing the Youth Olympic Games: Comparing Millennial Generation Sport Festival Engagement

Despite the continued growth of the Olympic Games (OG), the Youth Olympic Games (YOG) has received minimal attention from mainstream media since its introduction in 2010. The purpose of this study was to examine and compare event awareness and consumption intention for the 2012 Winter YOG to two int...

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Dades bibliogràfiques
Publicat a:Int J Exerc Sci
Autors principals: JUDGE, LAWRENCE W., PETERSEN, JEFFREY C., BELLAR, DAVID M., LOWER, LEEANN M., SCHOEFF, MAKENZIE A., BLAKE, AMY S., ZUPIN, DAGNY, NORDMANN, NICK
Format: Artigo
Idioma:Inglês
Publicat: Berkeley Electronic Press 2021
Matèries:
Original Research
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC8136595/
https://ncbi.nlm.nih.gov/pubmed/34055175
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