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Growing the Youth Olympic Games: Comparing Millennial Generation Sport Festival Engagement
Despite the continued growth of the Olympic Games (OG), the Youth Olympic Games (YOG) has received minimal attention from mainstream media since its introduction in 2010. The purpose of this study was to examine and compare event awareness and consumption intention for the 2012 Winter YOG to two int...
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| Publicado no: | Int J Exerc Sci |
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| Main Authors: | , , , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Berkeley Electronic Press
2021
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8136595/ https://ncbi.nlm.nih.gov/pubmed/34055175 |
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