Switching Stories: User testimonials on juul.com continue to contradict JUUL’s switch ≠ cessation narrative

BACKGROUND: In January 2019, ENDS market leader JUUL Labs (JUUL) launched an advertising campaign encouraging adult smokers to “make the switch” from combustible cigarettes to JUUL. Our primary aim was to describe consumer perceptions of JUUL as communicated by members of JUUL’s online social commun...

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Bibliographic Details
Published in:Tob Control
Main Authors: Patterson, JG, LaPolt, D, Miranda, A, Zettler, PJ, Berman, ML, Roberts, ME, Keller-Hamilton, BL, Ferketich, AK
Format: Artigo
Language:Inglês
Published: 2020
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Article
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC8096851/
https://ncbi.nlm.nih.gov/pubmed/33154067
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2020-055816
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