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Switching Stories: User testimonials on juul.com continue to contradict JUUL’s switch ≠ cessation narrative
BACKGROUND: In January 2019, ENDS market leader JUUL Labs (JUUL) launched an advertising campaign encouraging adult smokers to “make the switch” from combustible cigarettes to JUUL. Our primary aim was to describe consumer perceptions of JUUL as communicated by members of JUUL’s online social commun...
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| Publicado no: | Tob Control |
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| Main Authors: | , , , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8096851/ https://ncbi.nlm.nih.gov/pubmed/33154067 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2020-055816 |
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