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The Effect of Attribute Alignability on Product Purchase: The Moderating Role of Product Familiarity and Self-Construal
Previous studies on the Structural Alignment Model suggest that people compare the alignable attributes and nonalignable attributes during the decision-making process and preference formation process. Alignable attributes are easier to process and more effective in clue extracting. Thus, it is belie...
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| Izdano u: | Front Psychol |
|---|---|
| Glavni autori: | , , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Frontiers Media S.A.
2021
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| Teme: | |
| Online pristup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8044308/ https://ncbi.nlm.nih.gov/pubmed/33868107 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2021.636922 |
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