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Beneath the surface: Abstract construal mindset increases receptivity to metaphors in health communications
Widespread messages use metaphoric language and imagery to prompt recipients to interpret health-related concepts in terms of dissimilar, familiar concepts (e.g., “fight the war on cancer”). When do these messages work? According to Conceptual Metaphor Theory, thinking metaphorically involves lookin...
Guardat en:
| Publicat a: | Soc Cogn |
|---|---|
| Autors principals: | , , , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
2019
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8023340/ https://ncbi.nlm.nih.gov/pubmed/33828353 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1521/soco.2019.37.3.314 |
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