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Beneath the surface: Abstract construal mindset increases receptivity to metaphors in health communications
Widespread messages use metaphoric language and imagery to prompt recipients to interpret health-related concepts in terms of dissimilar, familiar concepts (e.g., “fight the war on cancer”). When do these messages work? According to Conceptual Metaphor Theory, thinking metaphorically involves lookin...
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| Publicado no: | Soc Cogn |
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| Main Authors: | , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2019
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC8023340/ https://ncbi.nlm.nih.gov/pubmed/33828353 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1521/soco.2019.37.3.314 |
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