Targeting of Enrollment Assistance Resources in Health Insurance Television Advertising: A Comparison of Spanish- vs. English-Language Ads

Latinx adults, especially immigrants, face higher uninsurance and lower awareness of the Affordable Care Act’s (ACA) provisions and resources compared to other racial/ethnic groups. Television advertising of ACA health plans has directed many consumers to application assistance and enrollment, but l...

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Pubblicato in:J Health Commun
Autori principali: Pintor, Jessie Kemmick, Alberto, Cinthya K., Arnold, Kimberly T., Bandara, Sachini, Baum, Laura M., Fowler, Erika Franklin, Gollust, Sarah E., Niederdeppe, Jeff, Barry, Colleen L.
Natura: Artigo
Lingua:Inglês
Pubblicazione: 2020
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Article
Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC7905836/
https://ncbi.nlm.nih.gov/pubmed/33317426
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10810730.2020.1818150
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