Assessing the Content of Television Health Insurance Advertising during Three Open Enrollment Periods of the ACA

Television advertising has been a primary method for marketing new health plans available under the Affordable Care Act (ACA) to consumers. Kantar Media/CMAG data were used to analyze advertising content during three ACA open enrollment periods (2013-2016). Few advertisement airings featured people...

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Bibliografiske detaljer
Udgivet i:J Health Polit Policy Law
Main Authors: Barry, Colleen L., Bandara, Sachini N., Arnold, Kimberly T., Pintor, Jessie K., Baum, Laura M., Niederdeppe, Jeff, Karaca-Mandic, Pinar, Fowler, Erika F., Gollust, Sarah E.
Format: Artigo
Sprog:Inglês
Udgivet: 2018
Fag:
Article
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC6521724/
https://ncbi.nlm.nih.gov/pubmed/31091327
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1215/03616878-7104392
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