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Assessing the Content of Television Health Insurance Advertising during Three Open Enrollment Periods of the ACA
Television advertising has been a primary method for marketing new health plans available under the Affordable Care Act (ACA) to consumers. Kantar Media/CMAG data were used to analyze advertising content during three ACA open enrollment periods (2013-2016). Few advertisement airings featured people...
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| Udgivet i: | J Health Polit Policy Law |
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| Main Authors: | , , , , , , , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
2018
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6521724/ https://ncbi.nlm.nih.gov/pubmed/31091327 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1215/03616878-7104392 |
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