A randomised experiment of health, cost and social norm message frames to encourage acceptance of swaps in a simulation online supermarket

Offering lower-energy food swaps to customers of online supermarkets could help to decrease energy (kcal) purchased and consumed. However, acceptance rates of such food swaps tend to be low. This study aimed to see whether framing lower-energy food swaps in terms of cost savings or social norms coul...

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Pubblicato in:PLoS One
Autori principali: Bunten, Amanda, Porter, Lucy, Sanders, Jet G., Sallis, Anna, Payne Riches, Sarah, Van Schaik, Paul, González-Iraizoz, Marta, Chadborn, Tim, Forwood, Suzanna
Natura: Artigo
Lingua:Inglês
Pubblicazione: Public Library of Science 2021
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Research Article
Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC7888673/
https://ncbi.nlm.nih.gov/pubmed/33596251
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0246455
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