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Vaccine advertising: preach to the converted or to the unaware?

Encouraging people to vaccinate is a challenging endeavor, but one which has tremendous public health benefits. Doing so requires overcoming barriers of awareness, availability, and (sometimes) vaccine hesitancy. Here we focus on nudging people to vaccinate through online advertising. We conducted a...

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Bibliographic Details
Published in:NPJ Digit Med
Main Authors: Krupenkin, Masha, Yom-Tov, Elad, Rothschild, David
Format: Artigo
Language:Inglês
Published: Nature Publishing Group UK 2021
Subjects:
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC7878497/
https://ncbi.nlm.nih.gov/pubmed/33574473
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/s41746-021-00395-7
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