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Web-Based Antismoking Advertising to Promote Smoking Cessation: A Randomized Controlled Trial

BACKGROUND: Although hundreds of millions of dollars are spent each year on public health advertising, the advertisement content, design, and placement are usually developed by intuition rather than research. OBJECTIVE: The objective of our study was to develop a methodology for testing Web-based ad...

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Bibliografische gegevens
Gepubliceerd in:J Med Internet Res
Hoofdauteurs: Yom-Tov, Elad, Muennig, Peter, El-Sayed, Abdulrahman M
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: JMIR Publications 2016
Onderwerpen:
Online toegang:https://ncbi.nlm.nih.gov/pmc/articles/PMC5138446/
https://ncbi.nlm.nih.gov/pubmed/27872032
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.6563
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