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Web-Based Antismoking Advertising to Promote Smoking Cessation: A Randomized Controlled Trial
BACKGROUND: Although hundreds of millions of dollars are spent each year on public health advertising, the advertisement content, design, and placement are usually developed by intuition rather than research. OBJECTIVE: The objective of our study was to develop a methodology for testing Web-based ad...
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| Veröffentlicht in: | J Med Internet Res |
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| Hauptverfasser: | , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
JMIR Publications
2016
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| Schlagworte: | |
| Online Zugang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5138446/ https://ncbi.nlm.nih.gov/pubmed/27872032 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.6563 |
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