The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK

Despite luxury brands’ efforts to incorporate sustainable development into their branding and product design, studies have shown inconclusive evidence about consumers’ reaction towards such efforts. This study investigates how consumption values (i.e. the need for exclusivity, conformity, and hedoni...

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Detalhes bibliográficos
Publicado no:J Brand Manag
Main Authors: Wang, Pengji, Kuah, Adrian T. H., Lu, Qinye, Wong, Caroline, Thirumaran, K., Adegbite, Emmanuel, Kendall, Wesley
Formato: Artigo
Idioma:Inglês
Publicado em: Palgrave Macmillan UK 2021
Assuntos:
Original Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7847243/
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1057/s41262-020-00228-0
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