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Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study
PURPOSE: This study aims to explore consumers’ implicit motivations for purchasing luxury brands based on the functional theories of attitudes by using event-related potentials (ERPs). METHODS: Brand authenticity and logo prominence were used to modulate the social-adjustive function and value-expre...
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| Izdano u: | Psychol Res Behav Manag |
|---|---|
| Glavni autori: | , , , , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Dove
2019
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| Teme: | |
| Online pristup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6768311/ https://ncbi.nlm.nih.gov/pubmed/31576184 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2147/PRBM.S215751 |
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