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Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study

PURPOSE: This study aims to explore consumers’ implicit motivations for purchasing luxury brands based on the functional theories of attitudes by using event-related potentials (ERPs). METHODS: Brand authenticity and logo prominence were used to modulate the social-adjustive function and value-expre...

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Détails bibliographiques
Publié dans:Psychol Res Behav Manag
Auteurs principaux: Zhang, Wuke, Jin, Jia, Wang, Ailian, Ma, Qingguo, Yu, Haihong
Format: Artigo
Langue:Inglês
Publié: Dove 2019
Sujets:
Accès en ligne:https://ncbi.nlm.nih.gov/pmc/articles/PMC6768311/
https://ncbi.nlm.nih.gov/pubmed/31576184
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2147/PRBM.S215751
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