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Consumer Decision-Making Creativity and Its Relation to Exploitation–Exploration Activities: Eye-Tracking Approach

Modern consumers face a dramatic rise in web-based technological advancements and have trouble making rational and proper decisions when they shop online. When they try to make decisions about products and services, they also feel pressured against time when sorting among all of the unnecessary item...

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Detalhes bibliográficos
Publicado no:Front Psychol
Main Authors: Choi, Eunyoung, Kim, Cheong, Lee, Kun Chang
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2021
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC7829676/
https://ncbi.nlm.nih.gov/pubmed/33505328
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.557292
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