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Consumer Decision-Making Creativity and Its Relation to Exploitation–Exploration Activities: Eye-Tracking Approach

Modern consumers face a dramatic rise in web-based technological advancements and have trouble making rational and proper decisions when they shop online. When they try to make decisions about products and services, they also feel pressured against time when sorting among all of the unnecessary item...

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Podrobná bibliografie
Vydáno v:Front Psychol
Hlavní autoři: Choi, Eunyoung, Kim, Cheong, Lee, Kun Chang
Médium: Artigo
Jazyk:Inglês
Vydáno: Frontiers Media S.A. 2021
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC7829676/
https://ncbi.nlm.nih.gov/pubmed/33505328
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.557292
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