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The Consumer Contextual Decision-Making Model
Consumers can have difficulty expressing their buying intentions on an explicit level. The most common explanation for this intention-action gap is that consumers have many cognitive biases that interfere with rational decision-making. The current resource-rational approach to understanding human co...
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| Publicado no: | Front Psychol |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Frontiers Media S.A.
2020
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC7559398/ https://ncbi.nlm.nih.gov/pubmed/33117237 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.570430 |
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