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The Consumer Contextual Decision-Making Model

Consumers can have difficulty expressing their buying intentions on an explicit level. The most common explanation for this intention-action gap is that consumers have many cognitive biases that interfere with rational decision-making. The current resource-rational approach to understanding human co...

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Библиографические подробности
Опубликовано в: :Front Psychol
Главный автор: Suomala, Jyrki
Формат: Artigo
Язык:Inglês
Опубликовано: Frontiers Media S.A. 2020
Предметы:
Online-ссылка:https://ncbi.nlm.nih.gov/pmc/articles/PMC7559398/
https://ncbi.nlm.nih.gov/pubmed/33117237
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2020.570430
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