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Color-Induced Aroma Illusion: Color Cues Can Modulate Consumer Perception, Acceptance, and Emotional Responses toward Cooked Rice

Since rice is often cooked in many countries with different types of ingredients or seasonings, the surface colors of traditional rice meal items vary across cultural backgrounds. This study aimed to determine whether consumer perception, acceptance, willingness to eat, and emotional responses towar...

Täydet tiedot

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Bibliografiset tiedot
Julkaisussa:Foods
Päätekijät: Jeesan, Shady Afrin, Seo, Han-Seok
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: MDPI 2020
Aiheet:
Linkit:https://ncbi.nlm.nih.gov/pmc/articles/PMC7764609/
https://ncbi.nlm.nih.gov/pubmed/33322375
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/foods9121845
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