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Determinants of intention to play Pokémon Go

This paper examines the influence of personal and game factors on gamers' perceived values, drawing from the Theory of Consumption Value (TCV), explores the impacts of values on the Pokémon Go (PG) adoption, and identifies differences between two consumer groups. A sample of 474 (215 PG non-pla...

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Shranjeno v:
Bibliografske podrobnosti
izdano v:Heliyon
Glavni avtor: Thongmak, Mathupayas
Format: Artigo
Jezik:Inglês
Izdano: Elsevier 2020
Teme:
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC7753125/
https://ncbi.nlm.nih.gov/pubmed/33364473
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.heliyon.2020.e03895
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