Assessing User Retention of a Mobile App: Survival Analysis

BACKGROUND: A mobile app generates passive data, such as GPS data traces, without any direct involvement from the user. These passive data have transformed the manner of traditional assessments that require active participation from the user. Passive data collection is one of the most important core...

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Bibliografiske detaljer
Udgivet i:JMIR Mhealth Uhealth
Main Authors: Lin, Yu-Hsuan, Chen, Si-Yu, Lin, Pei-Hsuan, Tai, An-Shun, Pan, Yuan-Chien, Hsieh, Chang-En, Lin, Sheng-Hsuan
Format: Artigo
Sprog:Inglês
Udgivet: JMIR Publications 2020
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Original Paper
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC7728530/
https://ncbi.nlm.nih.gov/pubmed/33242023
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/16309
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